Participative Marketing for Local Radio
Developed by: AudienceDialogue.org
Type of resource: website
Target audience: General
Cost: Free access
Participative marketing is a new term for what is probably a very old concept: that marketing is not just something that big corporations do to consumers, but something that everybody does when engaged in any kind of purposeful activity. What's new about the idea of participative marketing is that it deliberately weaves a strong web of relationships to bring people together for a common purpose. If it works properly, there's no exploitation, but a filling of mutual needs.
Read most of the chapters of Dennis List's new book, Participative Marketing for Local Radio on Audience Dialogue website.
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