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Using content to create connections among people

Developed by: Shawn Callahan, Anecdote
Type of resource: pdf
Target audience: General
Cost: Free access

Shawn Callahan at Anecdote offers this white paper on using blogs as an inexpensive,relatively easy solution for strengthening communication in communities of practice. While geared to a sales environment, the illustrative example can be easily expanded to other scenarios with technician community members, such as local ISPs or groups of community telecentres. Callahan proposes blogging as a way to improve and increase knowledge sharing, going beyond basic databases and private advice in email exchanges.

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