'You Who?' - Trust in Web 2.0

Developed by: webcredible
Type of resource: Web article
Target audience: General
Cost: Free access

"As Web 2.0 emerges and becomes more widespread, issues of how to trust websites are evolving. No longer is it enough for people to trust the content you put on your site - they also need to trust user-generated content. Find out how trust on the web is changing and what you need to do to improve the trustworthiness of your site."

http://www.webcredible.co.uk/user-friendly-resourc
es/web-credibility/web20-trust.shtml