Search Engine Optimization and Spam Discussion

Developed by: Bruce Clay
Type of resource: website
Target audience: General
Cost: Free access

Though geared to consultants, the information in this article is helpful to understand key principles around Search Engine
Optimization (SEO). In addition to giving the basic guidelines common in SEO articles, it explains "players", "processes" and
"methodology", so that one can see how different tips might work in different ways. It also clearly spells out spam practices and how sites might get de-indexed unintentionally due to what different search engines perceive as spam.

http://www.bruceclay.com/EmergingStandards.htm