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Home > Strategic Use > Strategic Use of ICTs spacer

Strategic Internet Use

Section editor
Ann Tothill, APC
AATothill@apc.org

Introduction

To use the Internet "strategically" simply means to get what you or your organization needs from the many possibilities offered by the latest online software and tools.

The list of resources below includes articles and case studies on using the Internet for activism, guidance on using specific tools, and resources to help you plan your organization's use of the Internet.

Strategic Internet Use - The Internet for activism

Editor's choice: Communications Strategies for World Bank- and IMF watchers

Developed by: Bretton Woods Project / Ethical Media
Type of resource: MS Word and PDF files
Target audience: General
Cost: Free access

Researched by Ethical Media and written by Marco Kuntze, Sigrun Rottman and Jessica Symons for the Bretton Woods Project, this report looks at ways in which NGOs are using - and could be using - ICTs. A substantial appendix serves as a guide to using Internet tools effectively.

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Advocacy & Lobbying Online: Designing and developing a campaign

Developed by: Women'sNet
Type of resource: Online Workbook
Target audience: General, Trainers, Women
Cost: Free access

This workbook from South African Women'sNet gives an overview of the steps to follow for developing an online campaign, and includes exercises for evaluating online campaigns.

D


Using the Internet Strategically

Developed by: APC
Type of resource: Case studies / project descriptions
Target audience: General
Cost: Free access

Examples of real-life strategic use of the Internet by APC members and partners. Examples include "War-Time Communication Links in Yugoslavia," "Giving Saharan Refugees a Voice" and "Ensuring Freedom of Expression for Journalists World-wide."

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A Nonprofit's Introduction to Google's Online Mapping Tools

Developed by: TechSoup
Type of resource: article on website
Target audience: General
Cost: Free access

This article discusses how to use Google Maps and Google Earth for outreach and advocacy, and shows how to select an online mapping project that meets your needs and fits within your budget. It also provides a detailed overview of a range of Google mapping technologies that can help your organization put its cause (literally) on the map.

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A Sourcebook on Access and Applications: Models of Use and Case Studies

Developed by: Learn Link: Digital Tools for Development
Type of resource: website with PDFs
Target audience: General
Cost: Free access

This site hosts a series of chapters on access and how access issues are being addressed from a variety of contexts and situations. The sourcebook presents an overview of different access issues such as at community learning centers, for organisational development, e-commerce and education. Each chapter is accompanied by case studies from Africa, Asia and Latin America.

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Advocacy Resources

Developed by: Virtual Activism
Type of resource: Web directory
Target audience: General
Cost: Free access

Annotated links to advocacy-related resources.

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Advocacy, Communication and Coalition-Building

Developed by: World Bank Institute's Community Empowerment and Social Inclusion (CESI)
Type of resource: MS Word file
Target audience: General, Trainers
Cost: Free access

A module on Communications, advocacy, and coalition building. It aims to provide learning opportunities to improve development effectiveness through building local organizational capacity.

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Against Chain-Letter Petitions on the Internet

Developed by: Phil Agre
Type of resource: Web article
Target audience: General
Cost: Free access

Phil Agre explains why e-mail "chain letter" petitions are not effective. This article was written in 1996, but continues to be useful.

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An Activists' Strategy for Effective Online Networking

Developed by: ONE/Northwest
Type of resource: Web article
Target audience: General
Cost: Free access

This article, which is aimed at environmental activists, looks at using e-mail to reach new and existing audiences, online discussion, and using web sites effectively.

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An Introduction to Activism on the Internet

Developed by: John Emerson
Type of resource: website
Target audience: General
Cost: Free access

A brief introduction to a few different techniques of electronic advocacy using email, the Web, and other “new media” to bring about social change. Any campaign determining its strategy should analyze its goals and consider the best way to influence, facilitate, create, or seize power. Electronic campaigning techniques may work best when supplementing offline tactics... or may be entirely unsuitable given a campaign’s intended audience, targets, timing, or resources. As with other campaigning tactics, strategies that work in one context will not necessarily work in another.

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Campaigning – I Count

Developed by: Dr Simon Davey
Type of resource: Case study
Target audience: General
Cost: Free access

"This article describes how the Stop Climate Chaos coalition used the Internet to launch a successful campaign".

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Cybersociology Issue 5: Grassroots Political Activism Online

Developed by: Cybersociology
Type of resource: Online journal
Target audience: General
Cost: Free access

Cybersociology is a non-profit multi-disciplinary webzine dedicated to the critical discussion of the internet, cyberspace, cyberculture and life online. This edition on "Grassroots Political Activism Online" includes book reviews, case studies, and articles on topics such as labour activism online.

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Designing Effective Action Alerts for the Internet

Developed by: Phil Agre
Type of resource: Web article
Target audience: General
Cost: Free access

Badly designed action alerts are at best ineffective, at worst damaging. Phil Agre's 1999 article sets out key principles for designing effective Internet action alerts.

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Electronic Networking and Publishing in Internet for Environmental NGOs in SEE Region

Developed by: Bluelink
Type of resource: document
Target audience: General
Cost: Free access

This manual, in easy-to-read English and with plenty of screen shots, offers tips and incentive for electronic networking among environmental activists. It includes orientation around mailing lists, netiquette, online campaigns, and strategic content sharing. Developed by Bluelink for South-Eastern European environmental organisations, the manual encourages content sharing using Action Apps, an open source content management system. Detailed instructions on how to use Action Apps as a writer and editor, and publish feeds from multiple sources, are provided in the manual.

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GET ACTIVE

Developed by: Greenpeace Australia Pacific
Type of resource: Web site
Target audience: General
Cost: Free access

This site contains resources on setting up, managing and reviewing social and environmental campaigns using both the Internet and traditional media.

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Handbook for Bloggers and Cyber-Dissidents

Developed by: Reporters Without Borders
Type of resource: PDF
Target audience: General
Cost: Free access

Reporters Without Borders developed this handbook (in English, French, Chinese, Arabic and Persian), to support citizen journalism in repressive environments where media is frequently censored. The manual orients internet users on how to set up blogs and publicize them, while preserving personal anonymity as part of ensuring personal safety and online security. It also examines how to establish credibility, promoting ethical and journalistic principles. The guide looks at specific situations to offer appropriate methods, with tips from expert bloggers and journalists. Available in English and French.

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How To: Organise on Facebook Securely

Developed by: Movements.org
Type of resource: Web site
Target audience: General, Trainers
Cost: Free access

Facebook is a potent tool for organising people around events or issues, but to use it most effectively you should make sure that you're taking steps to minimize the chances of people seeing your communications who you do not want to see them. This guide offers steps for doing so. Follow it to organize more safely, but know that even if you do everything pointed out here, you should still be cautious and skeptical when you're organizing online and take your online interactions offline as soon as it is possible (and safe) to do so!

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Human Rights Connection

Developed by: Digital Freedom Network, Forefront and the Columbia University Center for the Study of Human Rights
Type of resource: Web site
Target audience: General
Cost: Free access

Human Rights Connection (HRC) provides practical information in several languages for human rights defenders around the world. Materials include general resources on advocacy, as well as instructional resources on technology-related topics.

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Martus Human Rights Bulletins System

Developed by: The Benetech Initiative
Type of resource: Software
Target audience: General
Cost: Free access

Martus (Greek for witness) gives NGOs an easy-to-use and email-like technology tool to help collect, organize, safeguard and disseminate information. Martus was initially developed for use in human rights work, but the technology is applicable to anticorruption, environmental and other social justice sectors. With Martus, activists can use a computer to generate reports and keep them securely encrypted. Attachments of any type can be included in these bulletins, e.g. video, audio, etc. When an Internet connection is available, the activist can then upload it to a backup server and decide whether to maintain privacy, or web publish it on a web portal that Benetech is designing called the Martus Amplifier. Martus software is open source, free software.

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Message-in-a-Box

Developed by: Tactical Technology Collective
Type of resource: Web site with How-To Guides, Case studies, tools, etc.
Target audience: General, Trainers
Cost: Free access

"Message in-a-box" is a set of strategic guides to using communications tools for social change, together with a suite of open source tools to get you making your own media. The toolkit is designed for small and medium-sized NGOs, advocates, and citizen journalists to help them create and distribute content for their advocacy efforts while exploring the constantly evolving world of campaigning and communications.

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Mobiles-in-a-Box

Developed by: Tactical Technology Collective
Type of resource: Web site with How-To Guides, Case studies, tools, etc.
Target audience: General, Trainers
Cost: Free access

Mobiles in-a-box is a collection of tools, tactics, how-to guides and case studies designed to help advocacy and activist organisations use mobile technology in their work. Mobiles in-a-box is designed to inspire, to present possibilities for the use of mobile telephony in your work and to introduce you to some tools which may help you. After reading the material in this toolkit you can expect to be able to design and implement a mobile advocacy strategy for your organisation.

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Tech-Savvy Communications: A Toolkit for Nonprofits

Developed by: NPower
Type of resource: Online toolkit
Target audience: General
Cost: Free access

"This toolkit provides an overview of effective message development for nonprofits, and offers a survey of tech-savvy communications channels such as RSS feeds, blogs and podcasts."

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The Virtual Activist 2.0

Developed by: NetAction
Type of resource: Online course /series of articles
Target audience: General
Cost: Free access

Covers e-mail for outreach, organizing, and advocacy, web-based advocacy and outreach tools, membership and fundraising, privacy, copyright, and censorship, and a "Virtual Activist Reader."

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Using ICT for Policy Advocacy

Developed by: AWORC
Type of resource: MS Word and PDF files
Target audience: General, Trainers, Women
Cost: Free access

Materials from the Asian Women's Resource Exchange's 2001 WENT training programme. The modules consist of handouts and PowerPoint presentations on topics including "Integrating ICT into Policy Advocacy: Intro to Tools" and "Integrating ICT into your Communication Strategy"

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Writing Effective Email Alerts

Developed by: Techsoup/Techrocks
Type of resource: Web article
Target audience: General
Cost: Free access

Brief guide to structuring e-mail alerts.

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Strategic Internet Use - Knowledge management

Building civil society portals: Reflections by practitioners

Developed by: APC / Karel Novotny
Type of resource: Word document
Target audience: General, Women
Cost: Free access

This paper compiles perspectives of civil society portal experiences and offers insights into design, news aggregation, keeping portals dynamic, tips for sustainability and what it means to build a community of users. The study details challenges and tips coming from practical experience.

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15 Ways to Use Software to Improve Your Organization’s Knowledge Management

Developed by: Idealware
Type of resource: Web article
Target audience: General
Cost: Free access

"You may have seen signs that knowledge isn't flowing easily through your nonprofit: Staff can't find documents, or research things that others already know, and decisions are made without full information. " Laura Quinn looks at some of the ways in which software can help you - even if it doesn't solve all your problems!

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Editor's choice: Knowledge Sharing Toolkit

Developed by: Bellanet, Mark Faul, Kemly Camacho
Type of resource: Word Document
Target audience: Trainers
Cost: Free access

This (draft) kit contains tools that are designed to make it easier to benefit from the collective experience, knowledge and expertise of your peers, co-workers and partners. The knowledge sharing techniques described in this toolkit are a selection of KS tools that are simple, quick, and proven to be effective methods for providing and promoting open, transparent discussion on topics, issues, activities and projects, and can be effectively used as training/facilitation techniques for workshops.

Download
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KM4Dev

Developed by: Bellanet
Type of resource: Web site and discussion list
Target audience: General
Cost: Free access

"KM for Development (KM4Dev) is a community of international development practitioners who are interested in knowledge management and knowledge sharing issues and approaches."

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Strategic Internet Use - Online questionnaires & other research tools

SurveyMonkey

Developed by: SurveyMonkey
Type of resource: Online software
Target audience: General
Cost: Free access

SurveyMonkey enables anyone to create surveys online quickly and easily. A basic subscription is free, but limits you to 10 questions and 100 responses per survey; a fee-paying subscription offers advanced options.

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The Internet as a Research Medium

Developed by: National Research Foundation
Type of resource: Web site
Target audience: General
Cost: Free access

Resources on using the Internet for research - not specifically aimed at NGOs.

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Use Online Surveys to Get the Feedback You Need

Developed by: TechSoup
Type of resource: Web article
Target audience: General
Cost: Free access

Online surveys can help you gather information and feedback to assist with project design and monitoring and evaluation. In this TechSoup article Yann Toledano looks at features to consider when choosing an online tool and steps to conducting an effective online survey.

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Zoomerang

Developed by: Zoomerang
Type of resource: Online software
Target audience: General
Cost: Free access

Zoomerang is a tool for developing online questionnaires. A free version permits 100 or fewer respondents and 30 or fewer questions. Various fee-paying options are also available, including special rates for educators and non-profits.

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Strategic Internet Use - Technology planning

Editor's choice: Strategic Technology Planning

Developed by: TechSoup
Type of resource: Web site
Target audience: General
Cost: Free access

This TechSoup section offers a large collection of articles and worksheets on technology planning.

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Editor's choice: MMTK Using Older and Refurbished Computers Unit

Developed by: APC & Bridges.org
Type of resource: MS Word files
Target audience: General, Trainers
Cost: Free access

This workshop kit offers materials which trainers can use as the basis of face-to-face workshop. The handout will be of value to anyone wanting to learn about using older and refurbished computers.

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Editor's choice: Strategic Tech Toolkit

Developed by: Summit Collaborative and Strategic Tech
Type of resource: Website and PDFs.
Target audience: General, Trainers
Cost: Free access

These materials, developed by Summit Collaborative and Strategic Tech trainers, provide simple resources and background material such as fact sheets, sample agendas, surveys, check lists and assessment tools for technology planning. The toolkit covers all facets of technology planning - from building a technology team, understanding staff attitudes towards technology, working with a board of directors, to actually developing and then implementing the plan. Session outlines spell out the steps in collaborative technology planning, and instruct how the different resources can be employed in the overall process.

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Bandwidth Management and Optimisation

Developed by: INASP
Type of resource: Website with PDFs and other downloadable documents
Target audience: General
Cost: Free access

Briefing packs, workshop materials and information resources — Information briefing packs are available from INASP to support institutions working in the areas of bandwidth management and optimisation (BMO). A handbook “How to accelerate your Internet: A Practical Guide to Bandwidth Management and Optimization using Open Source Software” is also available (although only in English). These materials have been designed to target specific stakeholders and staff within universities and research institutions.

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Community Technology Plan: Broadband Internet Access

Developed by: First Nations Technology Council
Type of resource: PDF
Target audience: General
Cost: Free access

A clearly written manual to facilitate decision-making and implementation of broadband networks in local communities, specifically in this case, Aboriginal communities in Canada. Easy to read, the manual explains common technical terms and characteristics of broadband connectivity. It guides readers through community technology assessment and also in the development of a basic business plan, as well as a sample business plan. It examines tower placement and tower construction possibilities, especially with rural communities in mind. The manual considers local community broadband as a business opportunity, either as an asset to community income or for individuals in the community. It provides checklists and a glossary and was developed by the First Nations Technology Council.

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On the Road to a Gigabit Broadband: Are we there yet? A Self-Assessment Guide for Communities

Developed by: CENIC, Corporation for Education Network Initiatives in California, and CALIFA, consortium of California Libraries
Type of resource: PDF
Target audience: General
Cost: Free access

This guide allows communities to assess their level of current access and readiness for broadband, and helps envision what a fully connected community might mean for shared decision-making and community-building in the future. The tool first helps assess network infrastructure and then examines each community sector one-by-one, such as schools, libraries, government offices, hospitals and clinics, or community-based organisations. The highlight of the guide are its "Stages", established for each sector, which provide benchmarks in a variety of aspects: which places might be networked, what types of services and applications might a particular sector provide given a higher level of connectivity, their leadership role. The tool can be used in small presentations or for a townhall strategizing session, and includes tips for a community access workshop.

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Online Course for Technical Service Centre Managers

Developed by: SchoolNet Africa
Type of resource: Website with e-course
Target audience: General
Cost: Free access

An online Professional Development Course for Managers of Technical Service Centres, which are involved with activities such as acquiring, refurbishing, distributing and maintaining complete PC laboratories (labs), as well as providing ICT training. The course is a part of a blended learning approach, where this online component aims to provide a conceptual platform for learners, comprising activities, support resources, links to other useful web resources, and the possibility of ongoing email engagement with online mentors and a community of their peers.

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Strategic Technology Planning Toolkit

Developed by: Ungana-afrika
Type of resource: PDF Document
Target audience: General
Cost: Free access

Ungana-Afrika have been providing strategic technology planning services to the development community in Southern Africa for nearly three years. The processes have been refined through experience, and are presented here in their current form to assist other technology support providers to implement technology planning in their own context

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Tech Atlas for Non Profits

Developed by: Tech Atlas
Type of resource: Website
Target audience: General
Cost: Free access

This online tool takes you through Tech Atlas' technology planning process: Envision, Inventory, Assess and Act through the use of online forms. You must register to use the tool and have access to the on-line space, which you personalise by answering a series of questionnaires on your organisations' mission, vision, inventory, staff needs, etc. All of your inputs are maintained in project summaries and work plans online. There are options for downloading or emailing information during the different stages of the process. The staff needs assessment is an interesting tool, which allows you to assess staff computer skill and software knowledge. While there is no fee associated with the "basic" package, there is if you wish to register for the "enhanced" package which includes customised project recommendations.

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Technology Inventory Worksheet

Developed by: CompuMentor
Type of resource: PDF
Target audience: General
Cost: Free access

As organisations grow their adquistion of technology may be ad hoc, with different people being responsible for different pieces of hardware, and basic anti-virus and file maintenance done by the individual operator rather than according to an organisational policy. Security measures will vary depending on each user as well. Easy access to such information can be further complicated by staff turnover. This series of simple worksheets by CompuMentor help inventory all hardware and software in an organisation, as well as service contracts, server providers, warranties, and security and maintenance processes.

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The Virtual Activist: Technology Planning

Developed by: NetAction
Type of resource: Web page
Target audience: General
Cost: Free access

Part of NetAction's Virtual Activist training course, this article gives an overview of the planning process, with links to additional resources.

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Toolkit: NGO Technology Planning

Developed by: SANGONeT
Type of resource: Web article
Target audience: General
Cost: Free access

"This article is aimed at non-technical NGO managers and administrators that may suddenly find themselves having to take charge of setting up and looking after the information technology infrastructure of their organisations."

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Using Technology to Increase your Organization's Capacity

Developed by: LINC Project
Type of resource: Web site
Target audience: Trainers
Cost: Free access

This is a workshop agenda and trainers' notes for a day-long workshop on "Using Technology to Increase your Organizations's Capacity" aimed at not-for-profits. The workshop is based on three key points: in order to use technology you must plan; you must have support for your technology; you need to assess resources available to you for your technology use.

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An Introduction to Chat and Instant Messengers: Another form of Internet communication

Developed by: Techsoup
Type of resource: Article
Target audience: General
Cost: Free access

This May 05, 2000 article by Susan Tenby lists programs that allow you to communicate in real time with one or more people while bypassing the need to constantly check email. These instant messaging tools are commonly referred to as IRC (Internet Relay Chat.) Some of these programs can be downloaded for free.

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Online Communication via Fax and Telephone: When sending email isn't an option

Developed by: Techsoup
Type of resource: Article
Target audience: General
Cost: Free access

This article by Eric Leland discusses fax and telephone as alternatives to email. Services that allow you to send faxes and talk by phone over the Internet can help cut costs associated with long distance telephone charges, and bridge the communication gap between those who are connected to the Internet and those who continue to rely on more traditional communication media. Published April 18, 2001

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Strategic Internet Use - Fundraising

FAQ: Strategic Grant-Writing for Technology

Developed by: TechSoup / Dot Org Media
Type of resource: Web article
Target audience: General
Cost: Free access

"Nonprofits typically ask many questions when they consider how they can more effectively raise funds for technology. Whether they seek money for training or support, development or hardware, it's simply difficult to find money for advanced technology. This FAQ cover some of the broader strategy questions nonprofits face as they try to raise funds."

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Strategic Internet Use - General

Information and Communication Technologies (ICT) Idea Book: Integrating Digital Tools Into Your Projects

Developed by: Peace Corps
Type of resource: PDF file
Target audience: General, Women
Cost: Free access

"This is a practical reference for all volunteers who would like to use radio, television, computers or other ICT in their work. After an overview of ICT and the Peace Corps, the book shares examples of Volunteer and community work with ICT by sector, with additional chapters addressing how women, girls, and youth in general are using (or can use) ICT to achieve their development goals."

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Time to Get Online

Developed by: Kabissa
Type of resource: PDF files
Target audience: General
Cost: Free access

Self-instructional materials on connecting to the Internet, accessing information resources, interacting online, establishing and maintaining a web site and integrating the internet into your organization. Resources are free but registration is required.

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Understanding Civil Society Portals

Developed by: APC / Mark Surman
Type of resource: Zip archive of MS Word files
Target audience: General, Women
Cost: Free access

Based on findings from five in-depth case studies and quick reviews of dozens of sites, this document provides an overview of civil society portal approaches and practical tips for portal builders. It outlines common approaches and challenges that have emerged from recent CSO portal projects. It also offers a set of basic planning tools that will help organizations in the process of building or upgrading their sites. Case studies on ItrainOnline, UruguayTotal, Women'sNet, ChangeNet and Rabble.ca are included.

Download
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"How to Set Up and Operate a Successful Computer Refurbishment Centre in Africa: A Planning and Management Guide"

Developed by: Bridges.org
Type of resource: document
Target audience: General
Cost: Free access

This guide is the result of a study undertaken by bridges.org in early 2004, which examined the methods and strategies of the computer refurbishment industry, focusing on Africa. It describes the steps involved in opening a computer refurbishment centre in Africa and managing it into productivity. The full report is available in pdf format.

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Community Groups Online

Developed by: Australian Government
Type of resource: Web article
Target audience: General
Cost: Free access

Produced by the Australian Commonwealth Department of Communications, Information Technology and the Arts and the National Office for the Information Economy, this resource looks at the way in which community groups can use the Internet strategically, and offers practical examples of non-profit groups using electronic networks to achieve their goals.

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e-Strategy Guide for your nonprofit organisation

Developed by: Australian Government
Type of resource: Web site
Target audience: General
Cost: Free access

This web site, developed by the Australian government's Department of Communications, Information Technology and the Arts aims to "help your organisation create its own useful presence on the web and make the most of ICT (information and communications technology)." Sections including "Getting more from the internet", "Creative web use", and "Online security". While some of the references are Australia-specific, the web site will be of value to non-profits more widely.

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Eldis ICT for development guide

Developed by: Eldis
Type of resource: Web site
Target audience: General
Cost: Free access

The Eldis ICT for development guide provides regularly summaries and links for key documents which are available free online; descriptions and links of organisations; regular features synthesising research on an important issue or debate; quick access to key subject areas, such as donor ICT policy; telecentres; e-health; manuals and toolkits; quick access to messages from key discussion lists in ICT for development; listings of coming events, conferences, jobs, funding and prizes; listings of where to go for country specific information; free regular email bulletin of latest research and news, with documents emailed to users with low bandwidth; a free newsfeed through which webmasters can quickly add Eldis content to their own websites.


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eRider Starter Kit

Developed by: Teresa Crawford and Tactical Technology Collective
Type of resource: PDF
Target audience: General
Cost: Free access

eRiding, a concept of travelling technology consultants for the non profit sector, is a way for civil society organisations to receive strategic technical support in a sustainable manner, and rooted in organisational goals. This Starter Kit outlines the eRider philosophy and helps potential eRiders through the five-step process of needs assessment, strategy development, training, implementation, and evaluation - key phases so that an eRider consultation does not leave an organisation without the necessary staff and technology capacity when he or she moves on to a new site (although the eRider model allows for long-term support as well). eRiders may come from a specific skill orientation (ie: online campaigning, information specialists, or F/LOSS advocates) or with technology solutions for issue-based work (ie: health, gender, education). The guide contains recommendations for every phase of the eRider process, including tips on how to manage an entire team deployed in a country, all based on experiences from the global eRiding community. The appendix features several sample surveys, evaluation forms, contracts, and needs assessments.

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Making the Internet Connection Count: Effective Use of the Internet in Seven Steps

Developed by: Leland Initiative
Type of resource: Online manual and worksheets
Target audience: General, Trainers
Cost: Free access

The "seven steps" set out in this manual are Internet awareness building, assessing your organization's use of information, finding answers to technical questions, training your organization to use the Internet, action planning for use of the Internet, implementing your action plan, and reviewing progress and looking ahead. Worksheets for planning are included in the manual.

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Practical guide for community organizations, (or "self help" text on) how to Assess the Role of ICT's in Community Development

Developed by: Yacine Khelladi
Type of resource: Web article
Target audience: General
Cost: Free access

The purpose of this text is to offer some practical guidelines, in plain language, to members of community organizations, to help them in building self assessment methods and learning paths to enhance the effectiveness of ICT projects in support of social and community development.

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Smart Chart

Developed by: Spitfire Strategies
Type of resource: Interactive online tool and PDF versions
Target audience: General
Cost: Free access

The Smart Chart is aimed at helping NGOs assess strategic decisions in starting the communications planning process, evaluating communications campaigns already in progress, and reviewing efforts already completed. Available as an interactive online tool and a PDF download.

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Strategic Communications in the Digital Age: A best practices toolkit for achieving your organization's mission

Developed by: Benton Foundation
Type of resource: Web site
Target audience: General
Cost: Free access

Includes articles, resources and tools on designing and funding effective communications technology strategies, audience development, creating partnerships, implementing communications strategies and reaching your audience, together with reports about key innovations and the latest trends in communications technology.

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The Net for Journalists

Developed by: UNESCO
Type of resource: Downloadable PDF
Target audience: General, Information intermediaries
Cost: Free access

A practical guide to the internet for journalists in developing countries. The main focus is on effective and advanced searching using Google and other search engines; text, audio and video searches; translation and conversion tips; as well as suggestions to ensure the quality of sources.

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Training Kit on Participatory Spatial Information Management and Communication

Developed by: Technical Centre for Agricultural and Rural Co-operation ACP-EU (CTA), & International Fund for Agricultural Development (IFAD)
Type of resource: Training modules
Target audience: General, Trainers, Information intermediaries
Cost: Free access

This Training Kit is can be tailored to meet your needs for training on Participatory Spatial Information Management and Communication. The Training Kit contains 15 Modules which cover the entire spectrum of good developmental practice – from mobilising communities to developing a communication strategy based on the outcome of participatory mapping activities. The Modules touch on topics such as the fundamentals of training, ethics and community groundwork and processes as well as the more technical low-, mid- and high-tech participatory mapping methods. The Training Kit culminates in a Module on networking, communication and advocacy – the pillars upon which maps become effective media and negotiation tools.

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Virtual Volunteering Project

Developed by: University of Texas at Austin
Type of resource: Web site
Target audience: General
Cost: Free access

An extensive set of resources from the Virtual Volunteering Project on how to organize and participate in volunteer activities that can be completed, in whole or in part, via the Internet. Although not recently updated, this is still a useful resource.

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Web 2.0 can benefit the world's poor

Developed by: SciDev.Net
Type of resource: Web article
Target audience: General
Cost: Free access

"The term 'Web 2.0' captures the transition of the worldwide web from flat websites offering static information to a new computing platform independent of earlier shackles...As the variety and capabilities of these websites grow, they create unpredicted opportunities — some of which can benefit unprivileged users in the developing world." Waleed al-Shobakky and Jack Imsdahl explore some of the possibilities.

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